Green logistics and business adapted in B2C e-commerce Saudi Arabia market

Purpose
This Paper investigate how e-commerce stores adapted the business model of e-fulfilment customers. In addition, it will be explored current logistics model and environment obligations involved. Moreover, Saudi Arabia have considered the importance of the environment with following vision 2030. However, transportation has rely on heavily in recent years as result of e-commerce booming in Saudi market, which have some point of green logistics to investigate.

Findings and Originality
After Pandemic firms have occurred of various of changeable factors. Strategy plan, logistics and supply chain. However, Saudi vision 2030 support the environment with building mega projects such as NEOM and the Red Sea and the Line. Therefore, this study will focus on green logistics from B2C point of view in particular in the context of Saudi Arabia market.

Research Impact
This study contributes theoretically to our knowledge in both e-stores retailer in different cities with different category. In addition, to stand the immediacy of the obstacles and approached that adapted in Saudi Arabia context comparing to previous study results.

Practical Impact
As well as the contribution to practical fields will be emerged with new result and model approach. Furthermore, investigate the difference of reasons behind assigned such model. Finally, it might give insight from foreign investors to understand the model adapted and help to customised and adapted.