Examining the Influence of Corporate Social Responsibility (CSR) on Consumer’s Choices in Egypt

نوع المستند : المقالة الأصلية

المؤلفون

1 College of Management and Technology Arab Academy for Science, Technology & Maritime Transportation

2 College of Management and Technology Arab Academy for Science,, Technology & Maritime Transportation

المستخلص

Abstract:
In order to effectively accomplish corporate goals and objectives, consumers in the Egyptian market should be well acquainted with the notion of Corporate Social Responsibility (CSR). Consequently, various organizations in the Egyptian Market are placing greater emphasis on their social responsibilities, in terms of their ethical, economic, legal, and philanthropic dimensions. This study aims at investigating the level of awareness, regarding the corporate social responsibility, among the Egyptian consumers, and analyzing the subsequent impact on their purchasing behavior. The study also draws upon and adopts Carroll’s (1991) definition which states that meeting individuals’ financial, legal, ethical, and charitable commitments is known as corporate social responsibility or CSR. According to the study’s results, all CSR elements were found to have no significant effect on Egyptian consumers’ behaviors, indicating that they have no regard for any CSR elements as they make purchasing decisions.
Keywords: Corporate Social Responsibility, Consumer Behavior, Egypt, Marketing.

الكلمات الرئيسية

مجلة البحوث المالية والتجارية
المجلد 26، العدد 1 - الرقم المسلسل للعدد 2
الجزء الثاني...أبحاث متخصصة في إدارة الأعمال
يناير 2025
الصفحة 450-471

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