Abstract The insurance industry is currently undergoing significant transformation due to the emergence of generative AI. Generative AI represents an advanced iteration of AI technology. The implementation of generative AI in the Egyptian insurance industry has the potential to yield several benefits for insurers and customers like data augmentation, more accurate risk assessment and appropriate premium calculation, fraud detection, simpler claims processing, personalized policy generation, more effective decision-making, and customer service enhancement. Nevertheless, there are challenges that the insurance sector may confront in fully leveraging this new technology like data integrity, accuracy and dependability of the generated data, transparency and explainability of generative AI models, the need for a large number of computing resources and the difficulties for businesses to abide by new regulations for AI integration. This study provides an overview of the current status of AI and generative AI utilization in the Egyptian insurance market, discusses the advantages of integrating generative AI technology, addresses the challenges that insurers may encounter during implementation, proposes potential solutions to tackle these challenges, delineates the necessary steps for successful implementation, and explores the future global trends of this technology.
سليم, مروة خيري عبد الحميد سليم. (2025). "Implementing Generative AI in the Egyptian Insurance Market; Unlocking Potential and Overcoming Hurdles ". مجلة البحوث المالية والتجارية, 26(2), 68-87. doi: 10.21608/jsst.2024.342261.1925
MLA
مروة خيري عبد الحميد سليم سليم. ""Implementing Generative AI in the Egyptian Insurance Market; Unlocking Potential and Overcoming Hurdles "", مجلة البحوث المالية والتجارية, 26, 2, 2025, 68-87. doi: 10.21608/jsst.2024.342261.1925
HARVARD
سليم, مروة خيري عبد الحميد سليم. (2025). '"Implementing Generative AI in the Egyptian Insurance Market; Unlocking Potential and Overcoming Hurdles "', مجلة البحوث المالية والتجارية, 26(2), pp. 68-87. doi: 10.21608/jsst.2024.342261.1925
VANCOUVER
سليم, مروة خيري عبد الحميد سليم. "Implementing Generative AI in the Egyptian Insurance Market; Unlocking Potential and Overcoming Hurdles ". مجلة البحوث المالية والتجارية, 2025; 26(2): 68-87. doi: 10.21608/jsst.2024.342261.1925