The Impact of AI-Powered Digital Marketing Strategies on the Performance of Technology-Based Startups in Egypt

نوع المستند : المقالة الأصلية

المؤلفون

1 الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري

2 الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري, الاسكندرية مصر

المستخلص

ABSTRACT
Purpose: The study aims to examine the use of AI-powered digital settlement strategies in startups in Egypt. The study focuses on the impact of AI-Powered Digital Marketing Strategies on the performance of Technology-Based startups in Egypt.
Design/Methodology: The study relies on the objective content analysis approach by conducting 20 interviews with professionals in the field of digital marketing who are responsible for implementing marketing strategies supported by artificial intelligence. They are carefully selected for the diversity of their views and experiences in applying modern technological tools. The interviews are designed to explore how emerging companies use artificial intelligence in marketing their products or services.
Findings: The results show that AI-powered digital marketing tools are widely used in a range of technologies such as Chabots, content creation tools, predictive analytics, personalized recommendations, voice search engines, image recognition, and online marketing.
Keywords: Artificial Intelligence- Enabled Digital Marketing Strategies - Technology-Based Startups - Chabot - Content Creation - Predictive Analysis- Voice Search Engine

الكلمات الرئيسية

مجلة البحوث المالية والتجارية
المجلد 26، العدد 3 - الرقم المسلسل للعدد 1
الجزء الثالث ... أبحاث متخصصة في إدارة الأعمال
يوليو 2025
الصفحة 928-961

ملفات

شارك

إرسال الاستشهاد إلى

الإحصائيات